Here I thought I liked purple just because, well, I liked it. Turns out it was just in the Zeitgeist. Blue iris, a purplish color, was chosen by the Pantone Color Institute as the color for 2008 but the yellowish mimosa is the color for 2009. I don't think I'm going to fall for mimosa, but it may be that I have no freedom of choice faced with the mighty Pantone Color Institute.
Here's an article that explores the whole purple phenomenon a little more.
28 minutes ago