Why the First Week of August?

Why is World Breastfeeding Week the first week of August?

Here's an answer from La Leche League International:

"Sixteen years ago, during the first week of August, there was a meeting of WHO/UNICEF policymakers in Florence, Italy, where the important Innocenti Declaration on the Protection, Promotion and Support of Breastfeeding was produced. The Declaration, adopted by all WHO and UNICEF Member States, has been a key strategy on improving health of infants and young children through optimal nutrition. Many places around the world now use August 1-7 as an opportunity to raise awareness about breastfeeding."